One of the new trends that has been installed in the gastronomic world are the kitchens in view of the diners, allowing them to see in a transparent way the whole process of preparation, their cooks and the hygienic conditions in which they perform. These types of kitchens create a sense of transparency and closeness, breaking the barrier between cooks and customers. A restaurant that shows its cuisine to the public is a place without secrets, with nothing to hide, which gives greater security and confidence to the client. This, in addition, becomes a critic and gastronomic judge, reason why, those restaurants take care of the smallest detail to satisfy the expectations of its clientele.
Something similar should happen in companies; It is key to promote corporate transparency, understanding it as the willingness to explain all the sources of value that a company generates.
However, according to the index of Corporate Transparency of Chile 2016, carried out by IdN, Business Intelligence, in our country we still have much to progress in this matter. According to this study, this year, for the first time, companies that significantly regress in their score, something that has never before been seen, which could be an analogue to the loss of an asset. The reasons for these losses are varied and among them can be mentioned changes in the administration or simply the suppression of relevant information.
Likewise, according to this study, there are still a number of organizations in Chile that have low levels of transparency, such as: unions, unions, foundations, NGOs, higher education institutions, political parties, etc.
It is therefore necessary for companies to intensify their efforts to be more transparent towards all the actors for which they are relevant, adopting practices that mean explicitly recognizing the importance of transparency and accountability. They must do the same to improve the content and how they disseminate information to the market and to their other audiences. That will make them more reliable and credible, both essential attributes of reputational value. This goes hand in hand with the adoption of the best programs and procedures against corruption, high standards of behavior and loyalty to its clients and the delivery of relevant and quality financial information.
In Chile we have disconforming diners, that is to say, a public that distrusts of the companies because it does not perceive them with real will to inform and to be shown in a transparent way. Sensation similar to the one you have in a restaurant with a kitchen “anchored” away from the view of its clientele. Would we dare to eat there? We are sure to invade the suspicion and suspicion that it is dirty and infected with cockroaches. Maybe we take the risk but the experience will never be the same as eating in a place that proudly displays its “factory” and exposes it to the scrutiny of its customers.
Juan Pablo Bórquez Y.
Partner Director BY Advisors